Dating doesn't have to be such a hit or miss affair.

You can improve the odds of finding yourself a compatible partner.

By understanding some basics about the way human behaviour has evolved over thousands of years you can improve considerably your chances.

At Ice Brkr™ we have examined all the psychological studies we could find on this subject. We jotted down the most useful findings then we looked for ways to make Ice Brkr™ deliver these benefits to you.

You'll find Ice Brkr's answers, to the typical dating questions below, quite revealing.

 Why do we need to see people face-to-face to decide if we fancy them?

Psychologists have found that 55% of all communication is non-verbal. So whether we're sitting, standing, or walking, our bodies never stop giving off unspoken, non-verbal signals.

But when you meet someone through online dating, you just can't tell if there will be any chemistry between you.

Ice Brkr™ introduces you to people in a more natural way.

Our Dating Hot Spots let you see and select the people you want Ice Brkr™ to introduce you to. Then you can spend time – online or offline – getting to know them better

 Why can we tell if we fancy someone just by observing them from across the room?

More than half of our brains are devoted to processing visual information.

Scientists have proved that you can make a quite accurate assessment of someone's personality – just by watching a 7-second video clip! So watching a video is almost as meaningful as observing a person across the room

Ice Brkr™ helps you decide who you fancy before you get to the Dating Hot Spot™ because you can see video clips or pictures of the people who will be there.

So there's a much better chance that you will get to meet someone you are already interested in.

 What can we do to make other people find us attractive?

What makes other people find us attractive is uniquely personal to us.

When researchers asked people to grade photos in order of beauty, the results were consistently similar – even when they asked ethnic tribes that were unfamiliar with Western face structures.

But when they asked them to rank the same photographs based on which people they personally fancied, the results were totally different.

Ice Brkr™ helps other people decide if they fancy you, by giving them the opportunity to observe you, online and in a Dating Hot Spot™, before asking Ice Brkr to make an introduction.

So in a lot of cases, the people you meet through Ice Brkr™ will be people who've already decided that there's something special about you.

And that feeling will be based on something more realistic than an online profile and a few email exchages.

 What can we do to make other people more interested in us?

Psychologists have found that if someone says they like you, then you're more likely to reflect back that feeling. In fact, this is one of the fundamental rules of flirting.

So if you show a real interest in someone, it is automatically likely to increase their interest in you.

Like a good mutual friend, Ice Brkr™ encourages you to tell us who you fancy before arriving at the Dating Hot Spot™.

That way, we can pass the compliment along on your behalf. And it's more likely that both of you will have a chat.

 Why is it that the guys trying to chat women up aren't always the guys women are interested in?

Women are very good at giving off subtle hints to men they are interested in. And if another guy starts to take an unwelcome interest, they shut the cues down – until the “target” notices them again.

Unfortunately, men are terrible at deciphering these subtle cues. Some men actually believe that having the confidence to go over and say hello is all-important. So they just barge in and often end up with a negative reaction.

GIRLS: It's completely within your control whether you say it's okay for him to come over for a chat. And there is absolutely no chance of him getting the wrong message.

GIRLS: Ice Brkr™ lets you be discreet. You can be the one who makes the first move and friends, colleagues and other people in the bar won't even know.

Ice Brkr™ enables the fun parts of flirting while removing the negative aspects.

 What happens when guys disobey the signals or just don't see them?

Most guys will tell you they make the first move in bars, but psychological studies have found that up to 60% of successful male advances actually begin with the woman inviting the man over, usually via non-verbal communication.

Men aren't very good at deciphering these subtle cues, so they just barge in and end up with a negative reaction.

GUYS: You know there's a “mutual” attraction before going over to say hello so you are much less likely to get an indifferent reaction.

Ice Brkr™ enables the fun parts of flirting while removing the negative aspect

Ice Brkr's different approach to dating helps solve these well known dating problems

Ice Brkr is like a Facebook friend request in the real world.

We transform a bar into your Personal Dating Hot Spot and let you say a friendly 'hello' to someone you fancy using just your mobile phone.

1. Find out about situations when Ice Brkr will work for you.

2. Take a futuristic look at the real potential for Ice Brkr.

3. Compare Ice Brkr to other types of dating services.

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